Sunday, July 28, 2019

Assignment Questions Essay Example | Topics and Well Written Essays - 250 words

Assignment Questions - Essay Example s internet marketing, owing to the fact that it is rapidly increasing in popularity in the contemporary business environment and may attract a substantial number of clients. Planning: Identification of resources needed to market the bicycle; identification of target markets for the bicycle; identification of marketing channels i.e. e-marketing and assessing marketing condition i.e. market prices, competitors among others. Implementation: This stage would involve exposing the products to the identified marketing channels; exposing the bicycles to the identified target market and offering them at standard market price that benefits that company and affordable to clients Evaluation: This would involve assessing efficacy of the marketing procedures that have been put in place i.e. Are clients satisfied with the company’s e-marketing procedures? Are the prices offered cost-effective? The factors that would be considered when considering the product failure are: Competition from new and emerging alternative products; prices; efficacy of the product in satisfying customers’ needs and marketing strategies as well as clients’ perception on the product. Improve operational efficiency of the product, especially after reviewing customers’ complaints; in addition, the market price of the product would be adjusted accordingly. After an analysis of the marketing strategy, possible improvements would be made. Consequently, research would be performed on the market trends to determine new and emerging alternative products and identify how our product can be improved to meet market standards. Yes. To be a good innovator, one must be willing to accept failure; this ensures that one creates a chance for undertaking research to identify causes of improvements, thus making necessary

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